Priscilla E. Mastrangelo

DELIVERING RESULTS BY

BRINGING IDEAS TO LIFE FROM CONCEPTION TO DEVELOPMENT

Research, Design, Development

As a Senior UX Designer, I am passionate about creating innovative and effective user experiences.

My role @ Haivision encompasses a wide range of responsibilities that are essential to the success of the organization. My primary focus is on redesigning our website to provide a more user-friendly and engaging experience for our clients. This involves conducting thorough research and analysis of our target audience and their needs, in order to create a user-flow that is optimized for lead generation and increase the number of CTAs on our site. The ultimate goal of this project is to increase the monthly conversion rate by an average of 20%.

In my previous experience, I took a holistic approach to each project, starting with gaining a deep understanding of the clients' challenges and goals. I explored solutions from different angles, generating ideas and creating high-fidelity prototypes that brought the clients' vision to life. Throughout the design process, I worked closely with the clients to ensure that the solutions aligned with their needs and expectations.

With over 10 years of experience in design and development, I bring a wealth of knowledge and expertise to each project I work on. I am confident in my ability to architect designs that deliver exceptional results for our clients.