Mastering the Art of Wearing Many Hats

CURRENT WORK

In my current role at Haivision, I have the complex challenge of making our website intuitive and responsive. Using the principles of design and the technical skills of HTML, CSS, and JavaScript, I have successfully increased monthly conversion rates by 20%. Collaborating with cross-functional teams, we thoroughly analyze audience needs and create optimized user flows that drive lead conversions and enhance the user experience.

FREELANCE WORK

Prior as a freelancer, I collaborated with both B2B and B2C clients, focusing on understanding their goals and bringing their visions to life through innovative design solutions. My approach involved exploring solutions from different angles, generating ideas, and creating prototypes. I maintained close collaboration with clients throughout the design process to ensure alignment with their expectations. My role spanned from concept to development, consistently delivering projects that met client objectives.

MENTORSHIP

Giving back to the community, I currently mentor UX designers at Concordia University, guiding them through their career journey in UX. I offer constructive criticism, real-life insights, and personal advice to help mentees achieve their professional goals. Here's what one mentee had to say about their experience:

"Thanks to Priscilla's mentorship, I have not only improved my technical skills but have also developed a clearer understanding of what it means to be a user-centric designer."